If you have an online business or you work on freelance projects. The importance of qualified traffic wouldn’t be alien to you, unqualified traffic is very similar to the traffic in the real world…..it always sucks. But generating good quality traffic is neither easy nor cheap.
But, here we are going to share some awesome strategies using which you can drive unlimited free traffic to your websites or landing pages.
Let me ask you a question..
Which is the world’s 2nd most popular website?
YouTube is a video streaming platform with a monthly 1.9 billion visitors. In short, when it comes to video streaming, YouTube is a Juggernaut.
You might be thinking why that matters to you?
To get traffic, youtube is considered one of the best sources & the best thing is it’s free.
The question is: how do you drive people from YouTube to your website? Well, if you wow people with amazing videos, a decent chunk of them will actively seek out your site.
That said, no matter how amazing your videos happen to be, there will always be a group of folks that need a push (or incentive).
Why YouTube for Traffic?
With an impressive three billion daily views, this video-sharing platform stakes its claim as the world’s second-largest search engine (behind Google) and is considered the third most-visited website in the world. Think YouTube is only for Justin Bieber fans? Think again.
As a marketer, there’s an absolutely incredible potential with YouTube if you deploy the right strategy. Imagine each of your videos as “mini websites.”
How to redirect the viewers?
Getting the Views
This is obviously the most basic step and I guess you would alraedy know it, but still I wanted to run you through the basic concepts really quickly.
Before you drive traffic from YouTube to your site, you have to get that traffic.
It comes down to creating awesome video content, optimizing it for search, and sharing the heck out of it.
First and foremost, you have to provide valuable content.
This is by far the single most important step in this entire process.
Optimize your videos
You want people to be able to easily find your videos.
If you’re familiar with SEO, then optimizing your videos should be no big deal. You’ve done this before.
Don’t worry even if you don’t know SEO, It’s way easier than it looks.
Focus on the video title, tags, description, and thumbnail.
Your title should address a problem that your users have.
Remember, many people decide to watch a video based on the thumbnail alone, so put some serious effort into this step.
Create a “Bridge”
If you’re serious about sending viewers to your site or Landing Page, you need to create a “bridge” between YouTube and your site:
This bridge makes it easy for people to click over to your site. But more important than that, the bridge gives people a compelling reason to visit.
Here are some things you can use to create a bridge to your site:
30-day plan (like a workout plan)
Exclusive strategy or case study
Obviously, the more your offer matches the video someone just watched, the better it will convert. In fact, over time, you may want to develop multiple bridges for different topics and audiences.
YouTube lets you send people to your website using cards.
This makes it easy for viewers to find your site (compared to hunting for a link in your description or on your channel page).
To maximize your card’s click-through-rate, make sure to use a verbal call to action that draws attention to your card.
Edit your description box
The description box is somewhat of a double-edged sword.
It exists to let your viewers know more about your video and your business in general.
Don’t just write anything that comes to mind. Your first couple of lines should grab the viewer’s interest right off the bat.
You’re essentially doing copywriting for your YouTube video.
Add Link in Description
Don’t forget to drop a link to your site in your video description. In fact, lots of viewers look through a video’s description to find links to social media accounts and websites, which means your audience will expect a link to your site here.
Also, a good rule to keep in mind is, the higher your link is, in general, the more clicks you’ll get.
The downside of putting your link at the beginning of your description is that the link will appear in the snippet in YouTube’s search results, which can hurt your click-through-rate.
Use a CTA
Add a clear call-to-action at the end of every video that encourages people to visit your website.
Make sure to combine your verbal call-to-action with text. That way, you communicate your website URL in two ways (which reduces the risk of someone hearing the wrong URL).
YouTube is one of the most neglected social media marketing channels, but it doesn’t deserve to be neglected.
YouTube has over a billion users, and it’s easy to get tons of views on your video with some search optimization and social sharing.
And it’s completely free.
Sure, it does take some effort to create valuable content, but once you get used to it, it becomes second nature.
The simple act of telling people to go to your site can result in hundreds of new visits per day.
Give this strategy a try, even if you only have a few videos.